Kigali Arena partners with RDB, RCB to revitalize the MICE sector with ‘Holidays@TheArena’

Kigali Arena in partnership with the Rwanda Development Board (RDB) and Rwanda Convention Bureau (RCB) is excited to announce ‘Holidays@TheArena’, a series of events that will take place at the Kigali Arena this December.

The events will include fine dining experiences, concerts, movie screenings and pop shows among others.

The events are part of the effort to jumpstart the local MICE (Meetings, Inceptives, Conferences and Events) industry that was affected by the COVID-19 global pandemic.

Announcing ‘Holidays@TheArena’.QA Venue Solutions Director, Kyle Schofield said:

“As the management of the Kigali Arena, we understand that the entire MICE industry on the continent has suffered greatly due to COVID-19. In the case of Rwanda, since the re-opening of tourism, event organisers, promoters and the various players in the MICE sector have been working to organise events safely by following the Government of Rwanda’s COVID-19 health and safety guidelines.

We are happy to announce that, with the support of RDB, RCB and the Rwanda Biomedical Centre, the Kigali Arena has created what we believe is the first large-scale event series on the African continent that adheres to the World Health Organization COVID-19 prevention guidelines along with providing seamless experiences for those attending the events.”   

On her part, the Chief Tourism Officer, Rwanda Development Board, Belise Kariza said:

“As the Rwanda Development Board we are happy to play our part in supporting the re-emergence of the Rwandan MICE industry together with the Kigali Arena and Rwanda Convention Bureau. We are confident that these December events will help kick-start the resumption of events in the country, especially as we move towards 2021. I want to reiterate our support to the MICE industry as a whole and to artists, event promoters and conference organizers and look forward to working together to make these events a success.”

Rwanda has been consistently ranked the second most popular destination in Africa for hosting international conferences and events by the ICCA (International Congress and Convention Association) and the Kigali Arena is one of the country’s world class venues.

This year, QA Venue Solutions Rwanda signed a seven-year agreement with the Government of Rwanda to manage the iconic Kigali Arena. Under the agreement, QA Venue Solutions is working with local and international federations, event organizers, PCOs (Professional Conference Organizers), promoters and the MICE (Meetings, Incentives, Conferences & Exhibitions) industry to develop a full and robust events calendar for the Kigali Arena.

Rwanda has been consistently ranked the second most popular destination in Africa for hosting international conferences and events by the ICCA (International Congress and Convention Association) and the award-winning Kigali Arena is one of Rwanda’s world class venues.

Inaugurated in August 2019 and managed by QA Venue Solutions, the multi-purpose Kigali Arena has, among other events, successfully hosted renowned R&B star Ne-Yo in a sold-out concert as well as the FIBA Afrobasket 2021 Regional Qualifiers.

This fabulous 10,000 seating capacity Arena can host live concerts, sporting events, beauty pageants, gala dinners, product launches, exhibitions and much more. With the Arena comes a host of meeting rooms, open spaces and VIP Suites. With its state of the art facilities, Kigali Arena is the ideal home for Africa’s events and sport industry. (Fin)

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